Myndsheer is please to present the Tatum Endeavor Group with the following digital marketing services in support of the March 19, 2025 Summit of Real Estate Development to be held in Detroit, MI at the Detroit GM Renaissance Center.
Branding & Registration
> Brand Carryover. Myndsheer shall utilize the Tatum Endeavor Group brand elements tied in with the Alpha Real Estate Summit for Finance & Development brand for implementing a related brand design for the Detroit One-Day Summit.
> New Registration Site. Myndsheer shall create a new streamlined registration landing page.
> Registration Support. Myndsheer shall provide a Registration project manager to interact with speakers, sponsors, and participants to ensure a smooth registration experience and to troubleshoot bugs, concerns, and delays. This includes supporting sponsor coupon codes, registration comps, and transfers.
Marketing & Advertising
> Detroit One-Day Summit Literature. Myndsheer shall create flyers, invitations, registration material, announcements, and verbiage content extolling the "Summit Value Proposition" for event marketing. Event marketing literature will be shared via email, social media and through the sponsor(s) and Fraternity's marketing channels.
> Email List Marketing. Myndsheer shall create a Mailchimp account for the Tatum Endeavor Group (if required), and merge contacts from shared Fraternity and Alpha Real Estate Summit lists with addresses in and around Alpha's Midwest Region. Myndsheer shall create, schedule, and track progress of up to twelve (12) emails for general marketing, speakers, sponsors, and registrants updated pre- and post-event.
> Paid Advertising. Myndsheer shall engage social media ad buys via FB and Linkedin - for cost-effective and targeted advertising to a preferred professional demographic that the Alpha email lists are not reaching. Myndsheer shall provide ad content and targeted ad buys. Direct advertising purchase will be paid by the client on a passthrough basis and not reflected within this quote.
On-site Registration & Event Support
> On-site Team. Myndsheer shall provide a small team of two (2) people to work with Tatum Endeavor Group and Alpha MW Regional volunteers to provide registration and logistics support of the Detroit One-Day Summit. Transportation and Lodging will be paid by the client on a passthrough basis and not reflected within this quote.
> Event Survey. Myndsheer shall assist with developing, marketing, and collecting survey responses from participants, sponsors, and speakers.
Post Event Activities
> Post Event Communications. Myndsheer shall facilitate follow-on communications such as requests for survey responses from delinquent on-site responses, and analytics reporting to the client and sponsors as requested.
> Event Analytics. Myndsheer shall collect, examine, layout for comprehension, and compile event analytics in a timely report. Analytics will be presented for both internal - for process and messaging improvement, and external - for sponsor and partner consumption.