Containing the latest confidential information affecting your investment in Myndsheer.
A Month of Building — Myndsheer Update
August 15, 2026 11:30 am
Hello, Investors,
It’s been a busy month at Myndsheer, and I wanted to catch you up on what the team’s been building, who’s joined us, and where we’re still pushing to get better. As always, I’ll give you the good news and the honest news together.
Russell Washington is now VP of Operations
Russell has taken on a bigger role running the day-to-day of Myndsheer, and it’s already showing. He’s led the revisions of our Xero accounting setup that’s more focused on project-based accounting — with a refreshed chart of accounts, project-level financial reporting so we can finally see which client work is actually profitable, and a tighter working relationship with our bookkeeper, Mirza.
He’s also been the driving force behind getting more out of HubSpot: our client work, tasks, and support tickets now live in one place instead of scattered across email, so nothing slips through the cracks.
On top of that, Russell put a standing “Client Communication Review” on the calendar so we’re checking in on every active account on a regular rhythm, not just when something goes wrong.
Three Summer Interns Wrapped Up Their Six Weeks With Us
Through NYC’s Summer Youth Employment Program, we hosted Fedora Joseph, Emme Aviles, and Chaniah Flicking for a six-week run this summer. They dug into website and brand audits, digital equity research, and helped review video content for Alpha Communities Foundation. It’s the kind of work that gives young people a real look at what a small agency does day to day, and it’s given us an extra set of hands during a busy stretch. Thank you to all three for the energy they brought.
A Client With a Bigger Idea: Democratic Rules Society, LLC
Our engagement with Adrian Stratton and Democratic Rules Society, LLC has grown from web asset development a marketing and conversions project into a monthly retainer, with the first payment landing earlier this month. We’ve also drafted an MOU with them covering international marketing services, tied to a launch they’re targeting for March 2027. It’s early, but it’s exactly the kind of relationship we want more of — a client that started with one project and is now thinking bigger with us.
Email and Text Modernized
We finished moving off Mailchimp and onto Brevo for both email and SMS. It’s a lower-cost platform and gives us email and text marketing, and better SMTP for all web clients needing emails to get through to their intended targets. We’re still working through Twilio’s toll-free number verification for SMS (their compliance review flagged some opt-in language we need to tighten up), so text messaging isn’t fully live yet — but the email side is migrated, and audiences have been cleaned up and merged in the process.
Video Work Worth Watching
Two client video efforts stood out this month. For the African American Historical Society of Rockland County (AAHS), we wrapped a series of “Black Lives in the Hudson Valley” event videos now live on their site. And for Alpha Communities Foundation (ACFI), we’ve been producing a leadership video series featuring their board members — the newest, a spot with board member Rob Hardy, is ready to watch here: Rob Hardy video.
Our improved video services are thanks to US based video pro, Sebastian, who has been great with videography, client facing support, and production direction. The addition of Yared from Ethiopia and Karim from Egypt have anchored our post production vitality and at phenomenally lower costs.
The Honest Part
Here’s where I want to be straight with you: revenue is still inconsistent month to month. We’re doing good work and clients keep coming back for more, but too much of our income is still project-based rather than recurring. The moves this month — Democratic Rules Society shifting to a retainer, tighter financial visibility through Xero, and Russell’s push to run the business more consistently — are all aimed at fixing that.
We are pushing the rest of August and September to close on outstanding retainer based quotes to RentalHist, MidWestern Region Conference (Alpha’s MWRC), Alpha Real Estate Summit, and Excelsior Solutions.
We’re not there yet, but we’re building toward it deliberately rather than hoping it happens on its own.
Thanks, as always, for your continued support and investment in Myndsheer.
Les St Louis
Founder & President
Client Spotlight: Alpha Communities Foundation, Inc. — One Year In, and Growing
July 20, 2026 5:00 pm
I’m excited to share a client story that shows exactly the kind of relationship Myndsheer is focused on growing: the Alpha Communities Foundation, Inc. (ACF), the philanthropic arm connected to Alpha Phi Alpha Fraternity’s community impact work.
We kicked things off in July 2025 with a full brand identity and WordPress website build. A year later, ACF is one of our most active accounts — 11 invoices, six-plus service lines, and a digital presence that’s actually driving results for their mission.
What We've Delivered
The engagement has grown well past “just a website.” Over the past year we’ve built and run:
- A full nonprofit website and brand identity, designed to drive donations, program participation, and grant/scholarship applications.
- A secure Board & Professional Team intranet portal (team.alphacf.org) with Google Drive integration for internal collaboration.
- End-to-end email marketing — including a full platform migration from Mailchimp to Brevo that will meaningfully cut ACF's ongoing costs, plus a fresh segmentation of their outreach list across 69,805 Alpha Phi Alpha members, 622 chapter presidents, and 35 district directors.
- Social media management across LinkedIn, Facebook, and Instagram.
- National press release distribution — to outlets including Black Enterprise, The Root, Capital B News, and the Chronicle of Philanthropy — for the announcement of ACF's new CEO, Kimberly Alexander, and its current Board of Directors.
- Photography and videography, including board meeting coverage in Miami and a six-leader video campaign featuring five of ACF's Board Directors.
- Ongoing site maintenance, business development consulting, and IT support, including standing up new executive email accounts for the incoming leadership team.
The Billing Picture
Since July 2025, Myndsheer has invoiced ACF $17,753.74 across 11 invoices, with $16,598.74 already collected. It’s a great example of how a single client relationship expands over time — starting with one project and growing into a recurring, multi-service partnership.
The Work is Paying Off
From ACF’s live analytics dashboard the numbers back up the performance of their assets. Since campaigns began in November 2025:
- We've sent 356,818 emails across ACF's major campaigns — Giving Tuesday, the CEO announcement, and Executive Director recruitment — earning a 20.23% open rate and more than 15,000 unique clicks.
- Their website has logged 8,000 page views from over 4,100 visitors, and virtually all of them (100%) are new visitors — a strong sign the outreach is reaching new people, not just repeat traffic.
- Social following is climbing steadily across the board, with Facebook up nearly 19x in followers since we stood up the account. The CEO announcement alone drove over 500 sessions to its dedicated landing page — proof the leadership transition genuinely landed with ACF's community.
Why this Matters for Myndsheer
ACF is exactly the kind of growth story we want more of. This client started with a single project and, because of the work Myndsheer has delivered, kept coming back for more.
Myndsheer’s learnings from this experience is on improving our communications cadence and emphasis on asset value growth, client upselling on services they actually need, and right-sizing our price to value strategy allowing us to raise pricing and margin going forward.
That’s the model — deliver real results, earn the next engagement, and grow the relationship account by account.
Thanks for your continued support and investment in Myndsheer.
New Myndsheer YTD and Oct Financials added to the business plan
Nov 7, 2025 5:30 pm
Review the Myndsheer YTD Financials by visiting the business plan documents. (Financials Removed)
Myndsheer signs MOU with Kemet Capital LLC
Nov 5, 2025 3:30 pm
Myndsheer and Kemet Capital LLC, (https://kemetcapitalllc.com) established a business collaboration to mutually support client engagements through a shared referral, service collaboration, and bidding framework.
Within one week of executing the MOU, Kemet Capital has referred Myndsheer to its client the Frederick Douglass Housing Corporation, based in Washington, DC. Myndsheer has successfully provided graphic design services and received additonal work for branding logo design.
Quirk Mentoring strategic venture lands first client purchase order
Oct 22, 2025 12:30 pm
Good News! The Quirk Mentoring strategic venture between Myndsheer, K.E.Y.S. Coaching and Consulting, and A Better Tomorrow Services Corp, received a $15,000 purchase order today from the Health, Arts, Robotics, and Technology (HART's) high school in Cambria Heights, NY.
Quirk Mentoring guides young adults to BECOMING BRILLIANT PROFESSIONALS by exploring their gifts, providing tangible career skills, and preparing them for professional internships. Myndsheer holds a 50% stake in the strategic venture and is the developer of our EdTech Quirk Mentoring learning management system (LMS).
In our inaugural year, the collaborative venture intends to deliver professional mentoring, workforce development and educational services to hundreds of young adults across multiple schools.
Myndsheer support FocusQuest at Power Partner Fair for DOE Queens So. high schools
Oct 21, 2025 3:30 pm
I was delighted to support FocusQuest, LLC and its CEO Sean-Reed McGee during their participation at the Power Partner Fair. It was great introducing FocusQuest to a number of Myndsheer’s and Quirk Mentoring’s client school principals, while engaging new potential clients for our companies.
We look forward to working together and our shared success.
We've got three new investors!!
Oct 19, 2025 10:00 pm
I’m extremely thrilled to announce that this past week, three awesome individuals expressed their intention to invest in Myndsheer. We appreciate each of you and thank you for giving us approval to make this general announcement!
What’s the difference between Common Stock and Preferred Stock?
Oct 17, 2025 5:30 pm – Courtesy of CARTA
Common stock is a type of security that represents a fractional equity ownership stake in a company. Common stockholders (or common shareholders) are granted certain rights, such as voting rights on company decisions. These rights depend on the company’s charter or stockholders’ agreements, as well as the corporate law of the company’s state of incorporation.
In a private company, common stock is usually issued to founders and early employees in the form of restricted stock.
Common shares are typically the last to receive proceeds based on liquidation preference, which means that preferred stockholders and creditors will be paid first during a liquidity event (such as a merger, acquisition or IPO); common stockholders then receive any remaining assets.
Preferred stock is a type of equity ownership that offers expanded rights and liquidation preferences to shareholders. Private companies typically issue preferred stock to investors—including venture capitalists, angel investors, and private equity firms—during a funding round.
The special rights and protections attached to preferred shares give investors a certain level of security, predictability, and flexibility in exchange for their capital. Since preferred shareholders get primary access to company assets during a liquidity event or bankruptcy, preferred stock is considered less risky than common stock.
Why is Myndsheer issuing convertible venture debt?
Oct 15, 2025 9:00 am – Some Content Courtesy of U Penn Law School
Convertible Debt and Notes
Convertible debt is a way for Myndsheer to raise capital in our early stages of development. Generally, convertible debt facilitates capital investments from friends and family, incubators, angel groups, seed funds, some venture capital funds, and others.
Myndsheer is using a conventional fundraising method familiar to the investor community and to many in the lay community. We are providing transparency to our books, significant accomplishments, growth prospects, term sheets and agreements, and a level of return commensurate with or better than your investment risk.
What Is a Convertible Note?
A convertible note is a short-term debt agreement that converts into equity at a future date. Usually, this happens when one of these events takes place:
- + The company raises enough capital to reach a pre-determined benchmark.
- + The term of the loan expires.
- + The company is sold.
Practically speaking, investors loan money to a startup company in an early round of financing. The company can either pay the loan back with interest or give the investors equity in the company later after it has had time to grow.
These notes enable a company to raise capital without making an explicit public valuation. In the agreement, the parties make their own estimate of the company’s value. This gives the company and the investor more flexibility to set their own terms for repayment and conversion.
Companies that issue convertible notes can benefit from reduced cash interest payments on their business loans. Myndsheer is choosing to pay this interest as an additional inducement. When the note converts, the debt is retired.
Convertible notes are popular with smaller companies and familiar to many investors. They are simple and inexpensive.